We are building a universe.
A concept for a new kind of fitness destination for young people, starting in Stockholm.
Why JUNIVERSE.
We believe young people need more places built for them. JUNIVERSE is meant to be one: the next generation's meeting place, where training and wellbeing are a natural part of life and the right crowd points in the right direction. A healthy foundation to build on.
Traditional gyms focus on equipment and exercise. JUNIVERSE combines a full gym with a contemporary lifestyle brand and the social energy of a youth community.
- TrainA proper gym with premium equipment and a dedicated Girls Zone.
- MovePilates, yoga, group training and mobility.
- SocialLounge, smoothie and coffee bar, music and alcohol-free events.
- BelongA community and a brand that hold it all together.
Black, white and a streak of pink.
Premium fitness meets streetwear, music, architecture and youth culture. Black, white and charcoal carry the brand. Pink is used deliberately, mostly in the Girls Zone and in selected details.
The logo is a minimalist eight-point compass star above the wordmark. The star's vertical axis lands in the centre of the V.
The flagship.
A large venue in central Stockholm, possibly lower-ground or basement if the property is right. Size and address have not been decided. The images on this website are concept visualisations of how it could look.
- Main gymThe largest area, predominantly black.
- Girls ZonePink walls and frames, black seats.
- Pilates and yoga studiosSofter light, calmer pace.
- Lounge and barSmoothies, coffee, matcha. No alcohol.
- Event spaceMusic, challenges, workshops.
- Changing roomsLockers, showers and good lighting.
In this order.
- Now
Concept and brand
Idea, identity, imagery and first contact with prospective members and partners.
- Next
Property and founding partners
Secure the property, capital, an operator and key suppliers.
- Then
Build and open applications
Build the flagship, set terms and prices, open applications.
- Ambition
More venues
An international brand with locally operated venues.
Pick the right way in.
Contact details for the founding team will be published ahead of launch. Until then, every form is addressed to us and sorted by who you are.